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Booking Holdings Inc is an international online travel technology company providing travel comparison, aggregate, and booking services direct to consumers in more than 220 countries and territories worldwide, with services available in more than 40 languages. Headquartered in Norwalk, Connecticut, the firm was founded in 1997 and was originally known as The Priceline Group. Serving an international audience, around 90% of the firm’s sales are generated outside of the US. The firm is a holding company operating through six main brands, including Booking.com, one of the world's largest online travel comparison and reservation sites. The firm also owns other household name brands such as Priceline, Rentalcars.com, KAYAK, Agoda, and OpenTable. Additionally, it operates through a network of subsidiary brands including Cheapflights, HotelsCombined, Rocketmiles, Rareharbor, and Momondo. Via its network of brands, the firm offers a range of travel services including discount booking services for hotels, flights, car hire, cruises, and travel packages, along with related services. The firm has been ranked on Forbes’ Global 2000 List, Fortune’s Most Admired List, and Newsweek’s Most Responsible Companies List. The company is listed on the NASDAQ, where it trades under the stock ticker BKNG. Find BKNG price updates and further information on eToro.
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