Should You Invest In Shopify Inc.?

Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario, and operating internationally, mainly in the US, the UK, Canada, and Australia. The company runs a cloud-based platform that facilitates multi-channel subscription and merchant commerce for small and medium-sized businesses. The firm was founded in 2004. Using the Shopify platform, businesses can easily manage their e-commerce activities, including inventory, payment processing, and order management. Shopify powers more than 1.7 million businesses worldwide, providing a platform that allows almost anyone to start, run and grow a retail based online business. The firm employs around 5,000 people across the globe. The firm operates across two segments. The subscription solutions segment allows vendors to conduct e-commerce on a variety of platforms, including the company's website, physical stores, pop-up stores, kiosks, and via Amazon, as well as through social networks such as Facebook and Instagram. The firm also offers a merchant solutions segment that focuses on add-on products that support core e-commerce activities, such as Shopify Payments, Shopify Shipping, and Shopify Capital. The firm is listed on the NYSE where it trades under the stock ticker SHOP. If you are interested in e-commerce platforms, you can add SHOP stock to your eToro watchlist today.